Automotive Aftermarket

The ClearBra automotive business franchise concept is a perfect fit for the current trends of the automotive aftermarket. In the United States approximately 21,640 auto dealers sell over 17 million new vehicles a year-an average of 779 new cars per dealership.* But they are under extreme pressure to offer rebates and other incentives to maintain sales—practice that severely limits profits. For example, in 1994, the average dealer sold $33,009,335, but only made $559,686 in profits–a meager 1.7%. The average profit per vehicle was a pitiful $718.47.

Since auto dealers make so little money on the sale of the vehicle, they have been forced to find income from automotive aftermarket product sales. As a result, the sale of financing, extended warranties, insurance plans, undercoatings, Perma Plating®, and upholstery treatments are on the rise.

As an automotive aftermarket product with significant profit potential, ClearBra auto paint protection systems make good sense to auto dealer partners. Current ClearBra franchisees have realized a significant sales volume through proper positioning of the ClearBra product and installation service to auto dealer partners in their local automotive aftermarket sales arena.

In addition to new vehicle sales, of the 120 million used vehicles on the road, nearly 12 million are resold each year. While many of these vehicles may be too worn or damaged to warrant the expense of a ClearBra auto paint protection system, the more pristine vehicles are excellent candidates for the ClearBra product.

ClearBra auto paint protection also appeals to the direct market of high-end vehicle owners and vehicle enthusiasts. Current franchisees have successfully used direct response and mass media advertising campaigns to catch the attention and win the business of individuals seeking to protect their prized autos from roadway debris.

* ©NADA Services Corp., AutoExec Magazine May 2005